Ian Buxton Paul S. Hughes
- Title: The Science and Commerce of Whisky
- Author: Ian Buxton Paul S. Hughes
- ISBN: 9781849731508
- Page: 373
- Format: Hardcover
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Worldwide whisky has never been in better shape Despite the recession, new distillation capacity is being added at a record pace and new consumers in new markets are entering the arena Distillers are experimenting with new finishes, packaging and marketing techniques and amongst consumers there is a hunger for knowledge and informed commentary The Science and CommerceWorldwide whisky has never been in better shape Despite the recession, new distillation capacity is being added at a record pace and new consumers in new markets are entering the arena Distillers are experimenting with new finishes, packaging and marketing techniques and amongst consumers there is a hunger for knowledge and informed commentary The Science and Commerce of Whisky is written by two acknowledged authorities in the area and fills a significant gap in the literature It will provide a uniquely authoritative overview of a developing and dynamic sector reflecting best current practice and combine this with a historical perspective, production expertise and insightful, expert market and marketing commentary The style is readable and accessible and will appeal to undergraduates on appropriate degree courses, industry and craft practitioners and the many whisky enthusiasts around the world.
Recent Comments "The Science and Commerce of Whisky"
The science and commerce of whisky is a technically detailed book covering following topics,- Whisky's historical developments from around the world- One section designed for Scotland whiskies only- Crop to cask, production on new make spirit, found this section valuable though very technically challenging- wood chemistry and the maturation of whisky an interesting section- From blend to bottle- Marketing and brand development- New whisky countries- Today's global whisky marketA good but technic [...]
Good overview on the industry with enough detail to keep most serious whisky geeks happy, and enough references for the rest of us to start digging from. I don't know enough chemistry to judge that half of the book in the same way, but from my rudimentary understanding I now know a lot more about the science of whisky making.
[PDF] Download ☆ The Science and Commerce of Whisky | by ☆ Ian Buxton Paul S. Hughes 373 Ian Buxton Paul S. Hughes
Title: [PDF] Download ☆ The Science and Commerce of Whisky | by ☆ Ian Buxton Paul S. Hughes