Kenneth Roman Joel Raphaelson
- Title: Writing That Works
- Author: Kenneth Roman Joel Raphaelson
- ISBN: 9780060956431
- Page: 259
- Format: Paperback
Writing That Works will help you say what you want to say, with less difficulty and confidence Now in its third edition, this completely updated classic has been expanded to included all new advice on e mail and the e writing world, plus a fresh point of view on political correctness With dozens of examples, many of them new, and useful tips for writing as well as fWriting That Works will help you say what you want to say, with less difficulty and confidence Now in its third edition, this completely updated classic has been expanded to included all new advice on e mail and the e writing world, plus a fresh point of view on political correctness With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to improve anything you write Presentations that move ideas and actionMemos and letters that get things donePlans and reports that make things happenFund raising and sales letters that produce resultsResumes and letters that lead to interviewsSpeeches that make a point
Recent Comments "Writing That Works"
I bought a copy of Kenneth Roman and Joel Raphaelson’s Writing That Works because advertising legend, David Ogilvy, recommended it to his staff at his ad agency, Ogilvy & Mather, in a memo he issued back in 1982.I write for a living, so I took note.A lot of what Ogilvy suggested made sense.And a lot of what’s covered in Writing That Works makes sense, too.Actually, it made so much sense that I wound up having a really good, constructive conversation with the CEO at work about the directi [...]
OK this goes on my 'recommended reading for students' list. Too often do I get emails that are actually three emails weirdly intertwined and after spending 10 minutes untangling the email I have no idea what I'm supposed to do - is there a question or action for me anywhere?This book is a generic 'how to write' book with a focus on business writing in the form of internal memos. There are tips and helpful advice on writing reports, letters, grant applications, CVs, speeches, and lots on proper e [...]
This book would have done better to focus on one area or two. By attempting to cover email, presentations, resumes, proposals, and a swath of other areas in 180 pages, the book ultimately fails. What's more, I found the material to be pretty basic. I hate to be critical, but presentations require separate texts. This book just covers major areas in a rather perfunctory manner.
A great book about how you ca improve your writing skills, in particular your business writing skills. The book has many recommendations for * better e-mails* better presentations* better proposalsSome sections were a bit boring (improve your resume for example), but I've enjoyed a lot the one about Presentations & Speeches.
The author's approach on business writing is quite astonishing given such a dull topic to cover. It's quite an eye opening for someone who almost frequently wrote a semi-journal kind of email including business email as well and I've been doing it for the past few years. It's a good start with all the business emails I've been sending out this past few weeks. The part where the author talk about Mark Twain removing a word for every 3 words sounds like a thing to try next time. Taking a break eve [...]
This book has good tips. It provides guidelines and good suggestions for how to write something that is professional, understandable, and, hopefully, effective. It is dated though. It was written in 2000 and you can tell. E-mail is discussed, but there is significance placed on other forms of communicating not used often anymore. Other than that limitation, it is a useful book and worth the quick read by anyone that writes professionally.
I give it 2 stars because they gave 1 piece of good advice: DON'T MUMBLE.But then they didn't follow that advice and kept on talking how to write an email. (pro tip: be short and clear)I know it's an old book, I just wish it wasn't promoted as something evergreen.Also, it's recommended as a must read by David Ogilvy, which is fun because it was written by people who worked for David Ogilvy. I ALSO WOULD LIKE TO RECOMMEND THIS GREAT BOOK BY MY COLLEAGUE BUY THIS.
While some of the examples might be dated, most of the advice in this book is timeless and commonsense. In 13 concise chapters, the authors recommend the most effective practices for getting your writing read, understood, and acted upon. I will be using this as a handy desk reference for years to come.
A lot of the information in this book is old hat for any seasoned business writers. If you are new to the game, it's a good primer.
don't mumble. that pretty much summarise the whole idea. rest of the parts you can skip if you're reading it in 2017 like me.
Definitely worth a read. Taught me a thing or two.
Good light read. Feels quite dated though. Most of the learnings can be synthesized and presented in a short column instead of a book.
Improve your writing, make it easier and give yourself a confidence boost. That is what the back of Writing That Works by Kenneth Roman and Joep Raphaelson promises – and they deliver. In less than 200 pages they take the reader on a journey along the basics of effective writing. First they tackle the most common mistakes we all make, like mumbling, writing too difficult, or non-specific. After that the book tackles specific areas such as writing for audiences, writing report that make things [...]
I've always been of fan of the classic guide to writing, The Elements of Style, otherwise known by its informal, eponymous moniker, Strunk & White. It's short, clear, and makes a great reference for all writers. Writing That Works is the modern business equivalent of The Elements of Style. Although Writing That Works is dated in some aspects, the original edition came out when the Internet was a novelty, the lessons it conveys are solid. The chapter entitled Don't Mumble is worth the price o [...]
Writing That Works How To Communicate Effectively in Business, 3rd Edition by Kenneth Roman and Joel RaphaelsonWriting That Works is an updated book on business writing that includes sections on email, presentation decks (bullet pointed lists often in powerpoint), and a reminder that computers are only as good as what you put into them.The writers describe when it is appropriate to use paper memos and letters to add a personal touch or appear official. They also talk about how to give presentati [...]
Muito bom. Mesmo com 17 anos de idade, tem dicas superatuais sobre escrita e algumas que podem ser muito úteis no ambiente corporativo mesmo que as regras tenham mudado. Recomendo fortemente. E se quiser, tenho as citações arquivadas em um fichamento.
Well, when David Ogilvy recommends a book about writing, you simply download it on your Kindle - no questions asked but with expectations raised. And that's the folly with recommendations from big folks - you run into the risk of over-expecting like an Indian parent.Undoubtedly, it's a good book, but it's a book that has failed to stand the test of time. The first four chapters are true masterpieces. Their simple motive is impressive - Business writing is primarily about communication. Style is [...]
Kind of outdated but some of the concepts are still relevant to today. The first third of the book covered what I was looking for; how to write better and more efficiently. The middle to end described the difference between fax and email, marketing strategies, how to sell, collect, and complain, and how to write a speech/give a presentation. It ended with how to edit and save time writing. Overall, I would not recommend this book. I think there are many modern books that would cover the good top [...]
Probably best for writers who are a tad weak generally or for those who find themselves getting promoted into a position where a lot of writing is required. I picked this up for tips on improving my business writing skills -- I was particularly looking for tips on writing tighter summaries. Writing the Works was aimed at those who still require convincing that writing well is important. There was a lot of good stuff in here, but it was pretty much all stuff that I used to tell my Rhetoric 100 st [...]
Solid and helpful. I came across it when I was looking at an article by David Ogilvy on the Communication Arts website. Ogilivy was the founder of the ad agency, Ogilvy and Mather, and he is known for using writing as an advertising tool. He made copywriting significant and cool. Ogilvy believed and proved that if the writing is good, people will read it. In the article, he advises to read this book three times. If you want to write effectively, this book will show you how. There's also a sectio [...]
The book's essential premise is: be clear when writing. Use clear and active words. Don't mumble in writing. But writing like this is also simple. People might think of you as a simpleton. Tthat means a stupid person.Seriously though, the main drawback of this book that it neglects the impact of culture on communication and writing: the guidelines are written as to work in the American / Western European context. I can tell some of the things this book suggests to avoid are exactly the kind of t [...]
There's a lot of good writing tips and advice between the covers of this book. Actually, more precisely, there's a lot of good COMMUNICATION tips between its covers. I've been actively applying some of them to my email communications over the past few days, and I've noticed a difference in the level of response they've generated and a lesser degree of "back-and-forth" trying to get a message across.Looking forward to trying to apply more of the advice to my other forms of writing and presentatio [...]
Hi my name is Eric and I’m bad at writing, so I read Writing that Works; How to communicate effectively in business. This book encourages being brief and straight to the point. I like how it said, “more people are talking like they write, but we should write more like we talk”. And regarding emails; before hitting send try delete. I read the 3rd edition and it is somewhat outdated but worthwhile.
Easy to read (which should be expected since it is about writing well) and useful. The 2000 version is slightly outdated but does address some key elements of writing in email. I dog-eared and underlined all over this book and plan to share some of the tips with others at the office. I hope it will help people see the value of editing, slowing down and preciseness.
This is a very basic book on business writing. I had hoped for something more advanced. For a beginner it is a great place to start. For someone more seasoned, there are a few good ideas. The kindle version of this book is so badly edited for digital format that I cringe at the mistakes and poor formatting. Highly unprofessional for a book about writing
I would recommend this book basically to everyone. Since e-mail is regarded as "informal" it really makes a difference when someone actually takes the time to check spelling, grammar, and overall tone, and this book is full of useful tips to do just that. It's not very long so it's easy to read it periodically.
This book appears to be aimed primarily for those new to business / professional writing, and I believe this would be a good book for undergrads. For someone already working as a professional writer, there is not as much to glean from it apart from a few reminders regarding brevity, word choice, and so on.
This book is a hard one to rate. A lot of it is full of good advice for any kind of writing and is still timely and spot on. Since it was last revised in 2003, though, large portions of it are pretty out of date. On the whole, it's worth reading, and the outdated sections are obvious and can be skimmed.
This edition was published in 2000. If this is the most current version, and I believe it is, it's in serious need of an update! That being said, it provides good basic info for business people who need to improve their written communication skills.
A good refresher course on the basic rules of grammar and of writing clearly, with particular focus on business communication, especially newer modern means like email. Still, you can't beat Strunk & White's "The Elements of Style" -- still the Bible for good writing, as far as I'm concerned.
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