Mission in a Bottle: The Honest Guide to Doing Business Differently--and Succeeding

Seth Goldman Barry J. Nalebuff


Mission in a Bottle: The Honest Guide to Doing Business Differently--and Succeeding

Mission in a Bottle: The Honest Guide to Doing Business Differently--and Succeeding

  • Title: Mission in a Bottle: The Honest Guide to Doing Business Differently--and Succeeding
  • Author: Seth Goldman Barry J. Nalebuff
  • ISBN: 9780770437497
  • Page: 344
  • Format: Hardcover



About the Book Mission in a Bottle The Honest Guide to Doing Business Differently and Succeeding In an incredibly fun and accessible two color graphic book format, the cofounders of Honest Tea tell the engaging story of how they created and built a mission driven business, offering a wealth of insights and advice to entrepreneurs, would be entrepreneurs, and millions ofAbout the Book Mission in a Bottle The Honest Guide to Doing Business Differently and Succeeding In an incredibly fun and accessible two color graphic book format, the cofounders of Honest Tea tell the engaging story of how they created and built a mission driven business, offering a wealth of insights and advice to entrepreneurs, would be entrepreneurs, and millions of Honest Tea drinkers about the challenges and hurdles of creating a successful business and the importance of perseverance and creative problem solving Seth Goldman and Barry Nalebuff began Honest Tea fifteen years ago with little than a tea leaf of an idea and a passion to offer organic, freshly brewed, lightly sweetened bottled tea Today Honest Tea is a rapidly expanding national brand sold in than 100,0000 grocery stores, restaurants, convenience stores and drugstores across the country The brand has flourished as American consumers move toward healthier and greener lifestyles The company was acquired by Coke in 2011 for over 100,000,000 Seth continues as TeaEO About the Authors Barry Nalebuff, Seth Goldman BARRY NALEBUFF is the Milton Steinbach Professor at Yale School of Management, where he teaches negotiation, innovation, and strategy He is the coauthor of Thinking Strategically, Co opetition, Why Not , and The Art of Strategy A graduate of MIT, and a Rhodes Scholar, he earned his doctorate at Oxford University He has been a columnist for Forbes, and a regular commentator on Marketplace SETH GOLDMAN is the president and TeaEO of Honest Tea, which he cofounded with Barry Nalebuff in 1997 He is an internationally recognized spokesman for mission driven enterprise and sustainability He appears regularly on MSNBC, CNBC, and Fox He blogs for Treehugger, Inc, The Huffington Post, and the New York Times.


Recent Comments "Mission in a Bottle: The Honest Guide to Doing Business Differently--and Succeeding"

Very enlightening. I found myself empathizing with the authors, appreciating their efforts and their mission to change the world through a small drink business. Proving that consumers care about quality. While reading I was learning from their mistakes and mentally taking notes about their strengths and ideals. I found the graphic novel format to be a much more approachable format to tell their story. The art was well-done, and used to enhance the story with visuals, but not in any way distracti [...]

This was such a fun read! I cruised through it in just two short sittings. So needless to say, I really enjoyed it! Not only did I have SO much fun reading this book, it also convinced me to go out and try Honest Tea, embarrassingly, for the first time. And I warn you if you haven't tried the teas yetyou're going to want to! They are DELICIOUS. Seth and Barry's story is so inspirational. I love that the book started at the very beginning so we were able to see how things transformed over time! I [...]

Honest Tea is part advertisement, part underdog story, and part business advice book. The graphic novel explains how a Yale business grad and favorite professor started an iced tea company that sells tea not loaded with sugar. As I never took a business class, I was fascinated by the logistics of their tea business. Though they were bringing in millions, they were struggling to make a profit. Their experiments, not only with tea flavors, but with packaging, labeling, and distribution, were sprin [...]

A quick but insightful read for the entrepreneur at heart. Doesn't hurt that I am fan of the product, either. Didn't think I would be a fan of the comic book-layout but it was a nice departure from your normal read.

Comic story telling of Honest Tea background and journey.Filled with nuggets of wisdom about entrepreneurship.Some advise are pretty common such as being radically different, as per given by Peter Thiel.Book also focuses on how they strive to be honest to their name and created a new kind of standard of doing business that focuses on sustainability.Overall, a good and easy read. Recommended for entrepreneurs into sustainability business.

Great honest seriously insightful business (comic) book!I highly, highly recommended this book for people who are passionate in building good business for better world. And those who just like to read good comics! :)

Interesting and engaging concept; a cross between a comic book and a business book co-authored by the two founders on Honest Tea, one of which is one of the foremost authorities on game theory and business strategy in the world. Highly effective.

Chronological, not particularly insightful. Not my favorite read.

How Honest Tea got its start.

Would have much preferred a more traditional text retelling. Another "story behind the brand" book, except this time it's behind Honest Tea, a drink you may have seen in your local store, convenience shop, etc. But this is different! Why? Because it's in graphic novel form! Eh. I have absolutely nothing against graphic novels (not a buyer but I've read various DC, Marvel ones, etc. Even read 'The Walking Dead', although I was then afraid to sleep that night). But with stories like this, I think [...]

I read a lot of startup books -- some good, some really bad -- before I found this. It contains ~40 stories of what it is like to be an entrepreneur. It's probably the most honest startup book I've seen; you learn about personal crisis, thieving suppliers, employee betrayal, undeserved good luck, and just about everything else that can happen to new companies no matter how great their products are.This is the first book I would recommend to any person who wants to start a company. There are two [...]

This book started with two surprises. 1) I didn't realize it was written in graphic novel form. 2) This is actually the second book co-authored by Barry Nalebuff that I've read (The Art of Strategy was assigned in a business course - I had no idea he was a co-founder). I briefly hesitated at the format, wondering if I had accidentally picked up a children's book. But I'm glad I continued reading it, because Goldman and Nalebuff have done a great job at providing an entertaining look at the reali [...]

An enjoyable read on how Honest Tea went from start-up to a division of Coke in about 10 years. Telling the story in a graphic format was somewhat unique for a business book - I've read two others that were Japanese imports. I liked the format mostly in that it defined the way the story was told. Instead of a long narrative, this is broken into a number of anecdotes of from one to ten pages. This was a great way to get the story of the company, showing highlights as well as giving a taste of day [...]

I really enjoyed the story of Honest Tea, even as I understood it as partly an advertisement for the brand. This is the story of a start up, one with a commitment to social values like Fair Trade, organic ingredients, lower sugar content -- and that is now owned by Coke. The authors and founders of the company are an idealistic family man and a Yale School of Management prof. They do a great job of laying out the issues involved Ina beverage startup, clear about the mistakes they made and also i [...]

I was kind of iffy about deciding to read this book but then I was like holy crap how can finagling reliable distributors be so darn fascinating and engrossing! It was like that over and over again with this -- like a really good holistic case study of how to start a reasonably socially conscious business and also the ins and outs of the beverage industry. Do you care about Honest Tea? Do you care about bizness? No? Well! You should still read this book! It is funny, and informative, and spelled [...]

The fourth star is likely a product of my top-secret obsession with Shark Tank (and its Canadian cousin, Dragon's Den). Still, even if I didn't considering pie-eyed entrepreneurialism a spectator sport, this would be a worthwhile read. It is a charmingly illustrated first-hand accpount of idealists engaging capitalism, attempting to make the market a force for good. I am not 100% convinced, but they are the embodiment of Adam Smith, and I mean that as a compliment. Smith thought all capitalists [...]

I understand what they were trying to accomplish with telling their business story in a graphic novel format but it didn't work for me. Graphic novels are great to tell stories with a lot of action, colorful figures, and fantastic backgrounds. The story of founding a business, any business, takes place mostly in rooms with a bunch of people in business attire. Even the tense moments of Mission in a Bottle, like the time when a guy thought he found a piece of a male body part in one of the brands [...]

This book is not only fun to read, super informative, but playful and HONEST. I love that Seth and Barry decided to pursue a graphic novel to tell their story and it was a fun ride to go on--an appropriately innovative way for them to explain their mission, business principles, failures, and successes. It's not surprising that it was also written with great spirit and felt inclusive and collaborative, while remaining instructive and useful as a primer on start-ups. Definitely encourage entrepren [...]

I had never read a book in graphic format before, and this was a great first choice. Having met both Seth and Barry, it was amazing to see them, the story of Honest Tea, and their mission brought to life in pictures. The most visually interesting parts were seeing the evolution of the bottle design. And the trips to different countries and different parts of the United States really came to life in the drawings. There are tons of lessons for entrepreneurs and amazing behind the scenes stories fo [...]

Very interesting story and information on creating a company, especially an environmentally conscious one. Graphic novel format makes it a bit blunt and lame (for lack of a better word) most of the time, but I got over it after a while:Paraphrased Example:SETH: Oh no! We can't call it Pom Blue!BARRY: Let's call it Pomegranate Blue!SETH: I like it even better!(Pomegranate Blue went on to be a number one natural-drink seller in two-thousand-whatever)ANDBARRY: We can't use syrup to sweeten it!SETH: [...]

This book shows that not all comic books are created equal, meaning that sophisticated literature shouldn't be bashing the credibility of comic books.But this book gives so many insights about making a start-up, that it leaves me with the impression that I can go out and sell whatever I want if I have enough passion. This also makes me want to try Honest Tea really badly. Who else wants to read this two hundred page advertisement?Just kidding, every one who hasn't started a successful start-up s [...]

I've not read a lot of graphic novels, this is the first non-fiction graphic piece I've read. It works though! It is interesting and inspiring to see how a couple of people can have a vision and through persistence, hard work, and dedication can make a positive impact while making a profit.I love reading about entrepreneurs who are both looking to make a constructive change in the world and earn a healthy living in the process. These guys and their story is another example how it can be accompli [...]

Seth Goldman's story is portrayed in a very raw, candid and unique fashion over the course of this book The biggest sell of "Mission in the Bottle": The fact that it's in a comic book format not only lends the readers a more accessible read but also gives a lot of personality to the characters. Amongst the frustration and toils that come with a typical entrepreneurial story, Seth also infuses some humor and really allows you to connect with all the members of his story. Overall highly recommend [...]

I've been aware of the brand, Honest Tea, for years. Subtitle 'doing business differently' evidenced by presenting a business book/MBA Case Study as a graphical novel. I found the book interested me as a consumer who is interested in health trends and product labeling. The history and economic progress of the brand also interesting. Even today as I roamed through Whole Foods, I noticed further brand expansion. And, until I read this had forgotten about investment by one of the billion $ beverage [...]

Never has there been a book about a start-up business, or distribution chains, or business management that has caught my interest more than this one. Honest Tea does tea differently, so why shouldn't they do a book about the success of their company differently? An awesome read, an inspirational read, and a fun read.

Business books tend to get a tad preachy and impersonal for my liking. Mission in a bottle was a refreshing change (pun intended) with a novel, engaging format, a great story to back it upd experiential nuggets to help a budding entrepreneur be aware of what's coming there way. All in all honest book that does its job well:)

In the past I've read about companies like Apple whose products I've used and have made an impact on society. Reading this book fulfilled the need to read about a product I enjoy and at the same time read a graphic novel, something I hadn't read in a while. This book was entertaining and informative. And it only made me want to drink more Honest Tea!

Honestly, took up this book after a lot of praise I heard. The best part of the book is it takes us to our childhood days kind of readingrtoonsd thats a good idead probably the only good idea the book has. If you have read books on start ups and their struggles, there isnt anything significantly new in this.

Great little excursion into how to start and run a business, with cool illustrations by Sungyoon Choi. Everyone thinks they could run their own business - I recommend you read this book before diving into the commerce stream, there are lessons to be learned all-around.

Entertaining and easy to read due to the comic strip style of the book. In some parts it did feel very condensed and simplified, but I assume that was intentional. I did enjoy learning how their company evolved, through their success and pitfalls.


  • Free Read [Children's Book] ☆ Mission in a Bottle: The Honest Guide to Doing Business Differently--and Succeeding - by Seth Goldman Barry J. Nalebuff ✓
    344 Seth Goldman Barry J. Nalebuff
  • thumbnail Title: Free Read [Children's Book] ☆ Mission in a Bottle: The Honest Guide to Doing Business Differently--and Succeeding - by Seth Goldman Barry J. Nalebuff ✓
    Posted by:Seth Goldman Barry J. Nalebuff
    Published :2018-08-07T03:42:52+00:00