Shlomo Benartzi Jonah Lehrer
- Title: The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior
- Author: Shlomo Benartzi Jonah Lehrer
- ISBN: 9781591847861
- Page: 431
- Format: Hardcover
A leading behavioral economist reveals the tools that will improve our decision making on screensOffice workers spend the majority of their waking hours staring at screens Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we re on our laptops, iPads, smartphones, or smartwatches The sheer volume of informatioA leading behavioral economist reveals the tools that will improve our decision making on screensOffice workers spend the majority of their waking hours staring at screens Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we re on our laptops, iPads, smartphones, or smartwatches The sheer volume of information and choices available online, combined with the ease of tapping buy, often make for poor decision making on screens.In The Smarter Screen, behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways For example You re likely to add bacon to your pizza if you order online If you read this book on a screen, you re less likely to remember its content You might buy an item just because it s located in a screen hot spot, even if better options are available If you shop using a touch screen, you ll probably overvalue the product you re considering You re likely to remember a factoid like this one if it s displayed in an ugly, difficult to read font Drawing on the latest research on digital nudging, Benartzi reveals how we can create an online world that helps us think better, not worse.
Recent Comments "The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior"
Benartzi's insights about usage and experience in the online world and what it means for how and why we interact (or don't interact) is quite insightful. He emphasizes the different decisions that designers make in constructing websites and apps that could enhance our user experience. Sometimes, they are as simple as where to place action buttons, other times, they emphasize how to reduce confusion and elicit clearer understanding by visitors. In total, the book calls upon a variety of research [...]
Surprised!If you are looking for a book stacked with references this is the one! The narrative isn’t all that good, or even there, but this book sure is an express way into lots and lots studies on behavioral economics.
Finished The Smarter Screen a few days ago. Provides a pretty good toolkit for new designers, reinforced with some excellent examples and exercises. What turned out to be the most useful for me, were the reference papers and the articulation of phenomenon like the "online disinhibition effect" (a relaxing of social restrictions while on the Internet), which we're intuitively aware of. "Previous research has found that subjects eat fewer calories when they think a scientist is keeping track of th [...]
Que achado. Encontrei este livro fazendo umas buscas sobre empresas na área de Economia Comportamental. O autor tem uma empresa de consultoria junto com outros cientistas comportamentais e também participou em projetos importantes no setor, como o Smart, em que ele elaborou junto com o Nobel de 2017 Richard Thaler.Este livro aborda os estudos recentes da neurociência e economia comportamental aplicados em ambientes online. O início do livro nada em águas de UX, com estudos já bem sólidos [...]
With the abundant information cramming on line, how do we make our messages/ information outstanding? How do readers on line usually focus on or choose what to read? Benartzi did a quite complete research on psychological behaviors of readers in digital age. It will be a very useful book for those who wants to promote their products on line about how to placing your information and products to get the maximum effects. Website background colors matter if you wish your customers to spend more mone [...]
A slow starter but a fast burner. The author aptly captures the psychological power of screens and how human behaviour can be altered by a smart design of a website or a mobile app. Attention scarcity and information abundance is leading to much lesser understanding of situations.
Some interesting insights, but a bit of a slog to get through. Main takeaway was the author being really into Israel.
Behavioral economist Shlomo Benartzi encourages us to concentrate on screens (computer, tablet, smartphone), at least for as long as it takes to read his book. Many teachers, social commentators, and psychologists have suggested that reading and writing and shopping on screens engages the brain in a different way than using other methods. Is it true? Does Google make us stupid? Benartzi (and his co-author Jonah Lehrer, who we last saw in Jon Ronson's book about public shaming, as a cautionary ex [...]
Full review at: asourceofinspiration/2The book starts by recognising that we’re mostly not paying attention and those companies and services that excel at controlling attention can easily charge more, with Online Travel Agents given as an example.With our working memory increasingly smaller, it’s important to find ways to provide shortcuts and ease the cognitive load on screens, making us less vulnerable to the limits of attention. From writing less verbose copy to listicles, each time we do [...]
I won this book in a giveaway."The Smarter Screen," by Shlomo Benartzi, gives the reader a chance to understand the development of website's Internet screens. It discusses the colors, fonts and placement to make the eye pleasing and welcoming.Though a lot of research went into the premise and development of the book, I felt that it was bogged down with too much dialog and not enough supporting data, research and studies. It hardly touched on online behavior.The book discussed the tournament bra [...]
I enjoyed this book very much because of all the fascinating research presented in how the mind processes information. The tool the mind uses that we call selective attention has a great impact on how we make decisions. I found the CT scan experiment stunning:a picture of a man in a gorilla suit was placed in the CT scan and of the radiologists reading the scan 83 % failed to notice it. Also, who knew that people reading information from screen monitors results in less comprehension than when re [...]
Love this book! 1) Each chapter introduces a relatively independent concept / idea about how screens affect our decisions, so it is perfectly fine to read chapters that interest you the most. 2) There are interesting examples to illustrate the ideas. 3) Many of the findings are highly relevant to everyday life, e.g. how a website is designed can influence our choices. Will never look at screens in the same way again!
An excellent summary of recent research into how people read screens and interact with software. I will apply what I've learned to our library website as well as to my reviews of electronic products for use at the College.
Thank you GoodReads for my copy of The Smarter Screen. This is not a book I would normally read. As I've said before that I like to branch out from the norm. As for this book I did have to put it down.
The way humans perceive and respond to digital information is highly predictable. By taking these patterns into account when designing your website, you can ensure that your business will grab the attention of your desired audience as they navigate through a sea of digital options.
One more book of our brain how got hijacked when you on on-linefew chapter are new to me overall better
Won as a GoodReads giveaway, but have not yet received a copy to read and review.
His point about the scarcity of attention and the cognitive resources was something I found very insightful and useful for me
One of those books you might not think necessary until you begin to absorb its implications. I expect to use nuggets from these pages in my own work.
Good summary of findings in behavioural science that show how digital screen manipulation can be used to influence behaviour
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