Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017

Francisco J Martinez-Lopez Juan Carlos Gázquez-Abad Kusum Ailawadi Maria Jesus Yague


Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017

Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017

  • Title: Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017
  • Author: Francisco J Martinez-Lopez Juan Carlos Gázquez-Abad Kusum Ailawadi Maria Jesus Yague
  • ISBN: 9783319597003
  • Page: 407
  • Format: Paperback



This book presents the latest research on national brand and private label marketing a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand Private Label Marketing in Barcelona It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economicsThis book presents the latest research on national brand and private label marketing a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand Private Label Marketing in Barcelona It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics Further, the conference addressed diverse areas of application, including purchase decision models, premium private labels, decisions involved in introducing new products, M commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.


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    Published :2018-08-22T20:40:23+00:00