Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017

This book presents the latest research on national brand and private label marketing a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand Private Label Marketing in Barcelona It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economicsThis book presents the latest research on national brand and private label marketing a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand Private Label Marketing in Barcelona It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics Further, the conference addressed diverse areas of application, including purchase decision models, premium private labels, decisions involved in introducing new products, M commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.
Advances in National Brand and Private Label Marketing Fourth International Conference This book presents the latest research on national brand and private label marketing a collection of original rigorous and highly relevant contributions of the International Conference on Nation

  • Title: Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017
  • Author: Francisco J Martinez-Lopez Juan Carlos Gázquez-Abad Kusum Ailawadi Maria Jesus Yague
  • ISBN: 9783319597003
  • Page: 328
  • Format: Paperback
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      328 Francisco J Martinez-Lopez Juan Carlos Gázquez-Abad Kusum Ailawadi Maria Jesus Yague
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    About the Author

    Francisco J Martinez-Lopez Juan Carlos Gázquez-Abad Kusum Ailawadi Maria Jesus Yague

    Francisco J Martinez-Lopez Juan Carlos Gázquez-Abad Kusum Ailawadi Maria Jesus Yague Is a well-known author, some of his books are a fascination for readers like in the Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 book, this is one of the most wanted Francisco J Martinez-Lopez Juan Carlos Gázquez-Abad Kusum Ailawadi Maria Jesus Yague author readers around the world.

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