Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

The global phenomenon, embraced by business worldwide and now published in than 40 languages.This international bestseller challenges everything you thought you knew about the requirements for strategic success.Since the dawn of the industrial age, companies have engaged in head to head competition in search of sustained, profitable growth They have fought for competThe global phenomenon, embraced by business worldwide and now published in than 40 languages.This international bestseller challenges everything you thought you knew about the requirements for strategic success.Since the dawn of the industrial age, companies have engaged in head to head competition in search of sustained, profitable growth They have fought for competitive advantage, battled over market share, and struggled for differentiation Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future.In the international bestseller Blue Ocean Strategy, W Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool Based on a study of 150 strategic moves spanning than 100 years across 30 industries , the authors argue that lasting success comes not from battling competitors, but from creating blue oceans untapped new market spaces ripe for growth Such strategic moves, which the authors call value innovation, create powerful leaps in value that often render rivals obsolete for than a decade.Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.Published by Harvard Business Review Press.
Blue Ocean Strategy How To Create Uncontested Market Space And Make The Competition Irrelevant The global phenomenon embraced by business worldwide and now published in than languages This international bestseller challenges everything you thought you knew about the requirements for strateg

What is Blue Ocean Strategy About Blue Ocean Strategy Blue Ocean Strategy challenges everything you thought you knew about strategic success and provides a systematic approach to making the competition irrelevant. Blue Ocean Strategy Value Based Management Full explanation of this strategic framework, where and how it can be used Includes links to management models, strategy methods and organizational theories. Blue Ocean Strategy Definition from Financial Times Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors Blue Ocean Strategy, Expanded Edition How to Create W Chan Kim and Rene Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute They are the authors of Blue Ocean Blue Ocean Strategy Business Model Alchemist As many of you know, the video gaming market is a multi billion dollar business Video consoles, which is a big chunk of that market, are currently dominated by two Blue Ocean Strategy De Blue Ocean Strategy BOS Engels voor Blauwe oceaan strategie is een bedrijfsstrategie De strategie werd in gepubliceerd in het gelijknamige boek Red Ocean vs Blue Ocean The Corporate Strategy Blog Don t you just hate when people make up terminology to suit their purpose You may think that Chan Kim and Renee Mauborgne may fall into the category of tr Red Vs Blue The Official Blue Ocean Strategy Blue oceans are defined by untapped market space, demand creation, and the opportunity for highly profitable growth. Blue Ocean Strategy , den frie Blue Ocean Strategy er et ledelsesbegreb fra erhvervslivet formuleret af professor W Chan Kim og Rene Mauborgne fra business skolen INSEAD i Frankrig. Blue Ocean Strategy Consulting UCSI Consulting Group The foundation of Blue Ocean Strategy Consulting follows the international best seller Blue Ocean Strategy, co authored by Professors W.Chan Kim and Renee Mauborgne.

Blue Ocean Strategy Value Based Management Full explanation of this strategic framework, where and how it can be used Includes links to management models, strategy methods and organizational theories. Blue Ocean Strategy Definition from Financial Times Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors Blue Ocean Strategy, Expanded Edition How to Create W Chan Kim and Rene Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute They are the authors of Blue Ocean Blue Ocean Strategy Business Model Alchemist As many of you know, the video gaming market is a multi billion dollar business Video consoles, which is a big chunk of that market, are currently dominated by two Blue Ocean Strategy De Blue Ocean Strategy BOS Engels voor Blauwe oceaan strategie is een bedrijfsstrategie De strategie werd in gepubliceerd in het gelijknamige boek Red Ocean vs Blue Ocean The Corporate Strategy Blog Don t you just hate when people make up terminology to suit their purpose You may think that Chan Kim and Renee Mauborgne may fall into the category of tr Red Vs Blue The Official Blue Ocean Strategy Blue oceans are defined by untapped market space, demand creation, and the opportunity for highly profitable growth. Blue Ocean Strategy , den frie Blue Ocean Strategy er et ledelsesbegreb fra erhvervslivet formuleret af professor W Chan Kim og Rene Mauborgne fra business skolen INSEAD i Frankrig. Blue Ocean Strategy Consulting UCSI Consulting Group The foundation of Blue Ocean Strategy Consulting follows the international best seller Blue Ocean Strategy, co authored by Professors W.Chan Kim and Renee Mauborgne. Home Blue Ocean Brain Blue Ocean Brain is a pioneer in the field of MicroLearning Customizable MicroLearning wrapped around brain performance challenges Served up daily.

Blue Ocean Strategy Value Based Management Full explanation of this strategic framework, where and how it can be used Includes links to management models, strategy methods and organizational theories. Blue Ocean Strategy Definition from Financial Times Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors Blue Ocean Strategy, Expanded Edition How to Create W Chan Kim and Rene Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute They are the authors of Blue Ocean Blue Ocean Strategy Business Model Alchemist As many of you know, the video gaming market is a multi billion dollar business Video consoles, which is a big chunk of that market, are currently dominated by two Blue Ocean Strategy De Blue Ocean Strategy BOS Engels voor Blauwe oceaan strategie is een bedrijfsstrategie De strategie werd in gepubliceerd in het gelijknamige boek Red Ocean vs Blue Ocean The Corporate Strategy Blog Don t you just hate when people make up terminology to suit their purpose You may think that Chan Kim and Renee Mauborgne may fall into the category of tr Red Vs Blue The Official Blue Ocean Strategy Blue oceans are defined by untapped market space, demand creation, and the opportunity for highly profitable growth. Blue Ocean Strategy , den frie Blue Ocean Strategy er et ledelsesbegreb fra erhvervslivet formuleret af professor W Chan Kim og Rene Mauborgne fra business skolen INSEAD i Frankrig. Blue Ocean Strategy Consulting UCSI Consulting Group The foundation of Blue Ocean Strategy Consulting follows the international best seller Blue Ocean Strategy, co authored by Professors W.Chan Kim and Renee Mauborgne. Home Blue Ocean Brain Blue Ocean Brain is a pioneer in the field of MicroLearning Customizable MicroLearning wrapped around brain performance challenges Served up daily.

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    W. Chan Kim Renée Mauborgne
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    Published :2018-03-17T10:35:35+00:00

About the Author

W. Chan Kim Renée Mauborgne

W Chan Kim is the Co Director of the INSEAD Blue Ocean Strategy Institute and a Chair Professor of Strategy and International Management at INSEAD His book Blue Ocean Strategy, co authored with Ren e Mauborgne, has sold 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written It is being published in a record breaking 44 languages and is a bestseller across five continents.Kim is ranked in the top 3 management gurus in the world in the Thinkers50 listing of the World s Top Management Gurus He was selected for the 2011 Leadership Hall of Fame by Fast Company magazine and was named among the world s top 5 best business school professors by MBA Rankings He also received the Nobels Colloquia Prize for Leadership on Business and Economic Thinking He is a Fellow of the World Economic Forum and an advisory member for the European Union He also serves as an advisor to several countries.

675 Comment

  • Hal said:
    Jun 23, 2018 - 21:27 PM

    The signal-to-noise ratio of business books generally tends towards zero. They fall into one of three categories: baked-over platitudes designed to reinforce the self-esteem of the reader (see First Break all the Rules), laughably faulty reasoning (see Good to Great), and interesting ideas that are overextended and driven into the ground (see The Tipping Point). Fortunately for Blue Ocean Strategy, it tends towards the latter.There are a few good ideas in the book, but they are shrouded in unnec [...]

  • Huda Aweys said:
    Jun 23, 2018 - 21:27 PM

    ببساطة الكتاب بيقترح عليك اكتشاف مجال جديد و الخوض فيه و انشاء سوق له ، و توفير جهد المنافسة فى السوق الحالى و بيطرح عليك الامكانيات و الخيارات الهائلة التى قد يوفرها لك هذا الاكتشاف ، و التى قد تصل فى اتساعها الى سعة المحيط الازرق انه يقترح عليك اختيار اللون الازرق :) ، ايضا [...]

  • Robert said:
    Jun 23, 2018 - 21:27 PM

    Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition IrrelevantW. Chan Kim and Renée MauborgneHarvard Business School PressThis is an especially thought-provoking book that, as have so many others, evolved from an article published in the Harvard Business Review. According to Kim and Mauborgne, "Blue Ocean Strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevantThi [...]

  • Greg said:
    Jun 23, 2018 - 21:27 PM

    Kind of a stupid book. The overall premise is, don’t compete directly with your competitors, create new markets. Of course, it falls into the classic trap that all business books seem to fall into, which is looking only at cases that support the theory and ignoring all that don’t. The theory itself is pretty obvious when you look at it - basically it argues that making a profit in any commodities market boils down to reducing costs, and that when your competitors cannot directly compete agai [...]

  • Doug Lautzenheiser said:
    Jun 23, 2018 - 21:27 PM

    The authors provide case studies on how some companies left their "bloody-red" oceans of competition for completely open blue oceans where they were unique. Some are well-known business stories, such as Southwest Airlines becoming a low-cost provider. However, the book provides details into Southwest's underlying business strategies that may not be well known. Other case studies gave new insight into various companies and their product strategics. One interesting story, for example, was [yellow [...]

  • Ia Tjitrawasita said:
    Jun 23, 2018 - 21:27 PM

    Keywords: blue ocean - red ocean - value innovation How to win the competition? You can challenge your opponents on a head-to-head competition. Suppose that your target is to book 200 contracts each month. In order to fulfil the target you can compete on pricing. It means that you should give bigger discount than your opponents. But head-to-head competition has its own limitation. There is another way to compete. A smarter way. Chan Kim and Mauborgne propose another solution: don't compete with [...]

  • Trevor said:
    Jun 23, 2018 - 21:27 PM

    I remember as a child asking my dad why I should pick up skiing over snowboarding. He responded that while snowboarding was certainly fun, because of its popularity it was also commonplace. Reasonably talented teenage snowboarders were a dime a dozen on any ski hill. Good young skiers, however, were few and far between. Reflecting on the choice between becoming one of the unwashed masses of snowboarders or one of the few, the happy few skiers, I chose the latter. Over the years being a reasonabl [...]

  • MissUnderstoodGenius said:
    Jun 23, 2018 - 21:27 PM

    This well-written book seems like common sense however it is an eye-opener for less sophisticated colleagues who doesn't know much about competitive advantage. It arguments how contested markets ("red oceans") should look for uncontested markets ("blue oceans"). Everything in this book is common sense. Nintendo is another high-profile example. Satoru Iwata, Nintendo's CEO, has referred to the Blue Ocean Strategy in interviews.I do think the Blue Ocean Strategy is nothing without execution though [...]

  • Tania Lukinyuk said:
    Jun 23, 2018 - 21:27 PM

    В отличной бизнес-книге должно сочетаться две вещи: идея, которую можно быстро понять, и практические инструменты для её внедрения. Бинго! «Стратегия голубого океана» Рене Моборна и Ким Чана оказалась именно той самой бизнес-книгой, за которую мне не жаль отданных денег. «Е [...]

  • Sotiris Makrygiannis said:
    Jun 23, 2018 - 21:27 PM

    all my previous comments/critique was encapsulated on 2 appendixes at the end of the book so it confirmed my assumptions rather nicely. I believe he made for him self a blue ocean consultancy business and this book was the start of it? Beyond the Machiaveli political tips , everything else was around a catchy phrase and that what his main message seems to be. Rest are old theories in new color.

  • Marks54 said:
    Jun 23, 2018 - 21:27 PM

    This ise a business school sort of trade book that has been getting a lots of hype. I had to read it for some other purposes so I worked through the book rather than through the numerous HBR articles. The premise of this book is that firms should not bother with messy competition, which will limit their profits and keep them warring with other competitors. Instead, firms should redefine their businesses into new offerings that are appealing to customers but are in such conditions or situations t [...]

  • Greg said:
    Jun 23, 2018 - 21:27 PM

    For as long as I can remember, my environment has been teaching me that if I want to stand out and be recognized as an individual I have to set myself apart and be different in a positive way. Along my journey, I picked up the idea that I need to be competitive or else I will succumb forever into a state of oblivion or worse into a debilitating state not worthy of anyone's attention.Of course, most if not all businesses have the same orientation. Many organizations are driven to be competitive e [...]

  • Van Edwards said:
    Jun 23, 2018 - 21:27 PM

    I had to read this book for a strategy class. Business strategy is all about how you intend to differentiate yourself from the competition and how you plan to get there. The premise of Blue Ocean Strategy is, as stated on page 4, "Red oceans represent all the industries in existence today. This is the known market space. Blue oceans denote all the industries not in existence today. This is the unknown market space." So the point of this strategy is to remove your business from the bloody sea of [...]

  • Daniel said:
    Jun 23, 2018 - 21:27 PM

    This is a very good book. I am reading it for the first time because the new one has come out and I wanted a baseline. The premise is simple most competitors compete in price, variety, quality etc but the profits are slim and market is stagnant. This is called the red (bloody) ocean. To win big, you need to develop the Blue Ocean Strategy, bu looking into unexplored market. For example, Cirque du Soleil had transformed circus performance into sort of a theatre thing, attracting audience who woul [...]

  • Amanda Alexandre said:
    Jun 23, 2018 - 21:27 PM

    Practical advice from one of the bosses at the INSEAD Strategy Institute. Sometimes it gets a little self-helpy in the sense that creates its own vocabulary and repeats them ad nauseaum until we can't take it anymore. The references, of course, are dated. But I like its insights.Some reviewers accuse it of nitpicking evidences, but business is already a tricky area for scientific exactness: there is just too many variables, and this book doesn't (nor tries to) cover all of them. This is a book a [...]

  • Thanh Tu said:
    Jun 23, 2018 - 21:27 PM

    What a good book for those who are interested in strategy. Very clear examples with many case studies on how some companies get a big profit by leaving the traditional red oceans of competitions for blue oceans where they are unique. it's a little bit unfortunately for me that I've recently read this book while it was actually published more than 12 years ago. In the past 12 years, the strategy of companies has changed a lot, come along with changes in the market, mostly because of the technolog [...]

  • TarasProkopyuk said:
    Jun 23, 2018 - 21:27 PM

    Ознакомившись со «стратегией голубого океана» я стал сомневаться в её существовании после того как конкуренты скопируют её модель. Постепенно, шаг за шагом автор доказал, что данная стратегия и множество эффективных тактических действий на пути её реализации приведёт к [...]

  • Jelantik said:
    Jun 23, 2018 - 21:27 PM

    It was a booming marketing strategy that suddenly every body talked about. Even my 'ex' boss! With curiousity I bought this book to find out what is this so famous new marketing strategy?!?!? when I finally read the book, actually there is nothing new in it. It is actually the same strategy that I've learned in university. Mainly it talks about DIFFERENTIATION AND BEING DIFFERENT, that's it. Thanks God I didn't buy the original english version that cost a fortune!!

  • Elvin said:
    Jun 23, 2018 - 21:27 PM

    Biznes janrına aid maraqlı bir kitabdır. Amma sadə dildən bir qədər uzaqdır, sanki daha çox dərslik xarakterlidir. Kitabın digər kitablarda olmayan unikal fikir, yanaşmasını bir səhifəlik yazıda ifadə etmək olar. Qalan hissələr isə başqa kitablarda da olan analizlər, müqayisələr, şirkətlərin tarixindən çoxsaylı faktlardır.

  • Alexandre Klaser said:
    Jun 23, 2018 - 21:27 PM

    Ao ser lido em 2015, este livro soa um tanto datado, seja por tudo o que se escreveu depois sobre negócios e estratégia, seja pelas empresas utilizadas como exemplo. Mesmo assim, fornece uma teoria bem interessante sobre estratégia de negócios que, mesmo em tempos de (já quase pós-) Lean Startup, ainda são relevantes.

  • Mostafa said:
    Jun 23, 2018 - 21:27 PM

    چگونه بدون درگیر شدن در رقابت می‌توان بازار را از آن خود کرد؟ این استراتژی سعی دارد به صورت سیستماتیک و روش‌مند شما را برای یافتن ایده‌های جدید در کسب و کار کمک کند مطالعه کتاب به شدت بهفعالان حوزه‌های مختلف کاری توصیه می‌شود

  • Cristian said:
    Jun 23, 2018 - 21:27 PM

    Bine, e clar cu principiile, acum urmează crearea unui ocean albastru al non-concurenței într-un domeniu de afacere.

  • Maurício Linhares said:
    Jun 23, 2018 - 21:27 PM

    The main idea is pretty good and there are lots of good cases (I had no idea about the Yellowtail wine story!), lots of good information on how to handle the move towards a blue ocean strategy (specially making sure people are aware of what is going on before making brutal changes) and looking for places where you can improve the business. Most of the "tips" are stuff you will find in many other management books, the most interesting pieces are the case studies and the main idea itself (even if [...]

  • Alex said:
    Jun 23, 2018 - 21:27 PM

    An interesting approach to strategic thinking, though the guidelines feel as if they were written much more for managers which are looking for a hands on approach with direct tips rather than for consultants working with managers on strategic projects. The framework is a classical case study based work which attempts to define the reason behind companies success stories. Though the methodology of thinking in "blue ocean" terms has merit and I plan to test it out in the field with my own clients, [...]

  • Alawayh said:
    Jun 23, 2018 - 21:27 PM

    24

  • Min said:
    Jun 23, 2018 - 21:27 PM

    Blue oceans = areas where there aren't existing competitors e.g. markets targeted by Starbucks, Cirque du Soleil, AppleBusiness strategy today is based on the military

  • Chad Warner said:
    Jun 23, 2018 - 21:27 PM

    A decent but not groundbreaking explanation of how to beat your competition through value innovation: creating a leap of value for buyers while driving costs down. The book explains the theory and gives examples. There are many questions for you to ask yourself about your business. There are some helpful tables and graphs. The book is fairly dry, and not especially engaging. It's written for larger companies with mass-market products, so small businesses that provide services (like mine) need to [...]

  • Jonathan Jeckell said:
    Jun 23, 2018 - 21:27 PM

    The model they describe sounds very appealing and feasible, although it's not as mathematically or rigorously researched as, say, Clay Christensen's "Innovator's Dilemma." They provide numerous examples of companies that used the strategy how to use it. Some of it is a little subjective though, and depending on the people you are working with, using this model could be a really painful exercise. But to the extent your organization can face the facts and can take a serious look at what is needed [...]

  • Kislay Verma said:
    Jun 23, 2018 - 21:27 PM

    Full review at Solomon Says:Let's go through the pros and cons of this book. The idea that there are no eternally excellent companies, and that the strategic move, instead of the company should be the unit of analysis is compelling. The authors argue that all companies make mistakes, so we should look to their strategic moves for excellence or the lack thereof instead of the companies themselves.Now for the con, which is pretty much the existence of this book. Anybody even remotely familiar with [...]

  • Jina said:
    Jun 23, 2018 - 21:27 PM

    I only skimmed this book. Thought the charts were stupid. Reasonably interesting premise that would have been the right length for 100 pages or less, not a full book. The thesis is that in selecting your product-market fit, you can try to compete with everyone else (the crowded "red ocean") or you can try to be the only one in your market (the "blue ocean").For example, if you're running a circus, you could try to compete with Ringling Bros. and plenty of lesser-known competitors, who were in a [...]

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