Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority

Today s richest market is the New Customer Majority middle aged and older adults who make up the biggest percentage of the buying public Never before have adults 40 years and older been in the majority Understanding this population and persuasively selling to it require a new kind of marketing research arsenal In Ageless Marketing, authors David Wolfe and Robert SnyderToday s richest market is the New Customer Majority middle aged and older adults who make up the biggest percentage of the buying public Never before have adults 40 years and older been in the majority Understanding this population and persuasively selling to it require a new kind of marketing research arsenal In Ageless Marketing, authors David Wolfe and Robert Snyder document the results of a groundbreaking research project on the aging boomer generation, detailing the core values, buying behaviors, and emotional factors that distinguish the New Customer Majority As companies seek sales from multiple age groups, ageless marketing becomes critical to financial performance Companies that master its subtleties have realized amazing profits New Balance, for example, saw an annual rate of 25 percent or with its ageless marketing themes, even when the athletic shoe industry had shown no growth since 1997 Ageless Marketing introduces a new research approach in profiling this lucrative market Companies that want to tap into this important segment will get insights into the characteristic values and motivations that trigger the New Customer Majority s spending choices Wolfe and Snyder describe the challenges in marketing to this group, the stages and differences in their life experiences, and the ways to make meaningful marketing overtures Above all, readers will see how empathetic connections drive many buying decisions for this market, why traditional ploys simply will not work, and how to create marketing campaigns that yield continuing customer satisfaction and brand loyalty.
Ageless Marketing Strategies for Reaching the Hearts and Minds of the New Customer Majority Today s richest market is the New Customer Majority middle aged and older adults who make up the biggest percentage of the buying public Never before have adults years and older been in the majorit

  • Title: Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority
  • Author: David B. Wolfe Robert E. Snyder
  • ISBN: 9780793177554
  • Page: 371
  • Format: Hardcover
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      Posted by:David B. Wolfe Robert E. Snyder
      Published :2018-07-04T08:34:04+00:00

    About the Author

    David B. Wolfe Robert E. Snyder

    David B. Wolfe Robert E. Snyder Is a well-known author, some of his books are a fascination for readers like in the Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority book, this is one of the most wanted David B. Wolfe Robert E. Snyder author readers around the world.

    298 Comment

    • Meagan said:
      Oct 19, 2018 - 08:34 AM

      This book was an interesting read for me, having no marketing background. I work at a company that specializes in helping businesses market to seniors, and this was recommended reading there. The book states that most companies are making a mistake by focusing on the 18-49 year old market. Baby boomers and their elders make up the majority of the population and have more disposable income than the younger people in the US. That made sense to me, but the part I found enlightening was the differen [...]

    • Tracy said:
      Oct 19, 2018 - 08:34 AM

      Has some very informative information about marketing. An important reference for people trying to sell stuff. The premise of the book is that marketing to youth is a failing proposition for the most part because the majority of people in the U.S. are now over 45. One thing very interesting in this book is the concept of psychological development as a process that continues throughout life even into the final elderly years. Like others, I had been led to think about psychological development as [...]

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